A simple idea of transforming the galosh, a purely practical utility product to a classy and branded lifestyle item with a bold personality. A Norwegian student is strolling the rainy streets of Manhattan wearing grandpa’s old galoshes. That’s where it started. Back in 2006, SWIMS was founded in Oslo, Norway and breathed new life into the almost-forgotten galosh.
While Scandinavia is famous for clean and minimalistic design, Norwegian brands are particularly functional and have to adapt to the highly contrasting seasons they face at home. Norwegians, famous for fearlessly adapting between the heaviest winter months to the ‘warm’ summer months on the fjord, therefore require ultimate versatility and functionality. With this in mind, we allow the typical urban Scandinavian to look sleek with a touch of cheekiness, comfort and ultimate functionality fit for both slushy winter days in the city and warm days out on the boat during the summer season.